The commercial film production company Babusjka is the project owner and initiator of this project. In 2017, Babusjka developed a tool called GPC, the Green Producers Club, where the main focus was to raise climate awareness, and changing the film industry's attitude towards their impact on the environment. In 2020, Babusjka was nominated for Oslo Kommunes Miljøpris due to this work.
GPT is a result of the cultural sector's stated need for a research-based, verified climate tool, by producers for producers.
As one of the largest players in the Norwegian cultural sector, the Norwegian Opera and Ballet maps its own productions, which will result in a tailor-made tool for stage production. Based on this, the tool will be customized to cover all genres and sizes of stage production.
Strix is one of Norway's largest production companies within TV production and documentaries, and produces several of the most comprehensive and beloved TV shows on Norwegian television. Strix advocates sustainability and promotes greener production.
They map their own productions as part of the development of the tool for film production. Based on this, the tool will be customized to cover all types and sizes of production in film and Television.
CICERO is Norway's leading institute for interdisciplinary climate research, and an internationally recognized player.
CICERO will calculate the carbon footprint at all stages in production for film, stage production and music festivals.
The research will follow known protocols and be based on both available knowledge and innovation.
Challenges will be to map the pilot companies' climate footprint in production, both direct and indirect emissions, and to assess the delimitations of the calculations. Furthermore, the project will calculate and weight the effect of various measures and develop new working methods.
Øyafestivalen is one of the largest music festivals Norway has to offer. Since its inception, they have had a strong focus on sustainability, and for more than 15 years have been regarded as a pioneering figure for a greener cultural sector. Øyafestivalen maps its own festival. Based on this, the tool will be customized to cover all genres and sizes of music events and festivals.
With emission reduction and sustainability high on the agenda The Norwegian Federation of Enterprises (Virke) acts as early initiator, facilitator and coordinator for projects that help members succeed with sustainable transformation. In this project, Virke assists with communication and dissemination to relevant actors.
What is Green Producers Tool?
A web-based tool that guides the producer from start to finish in a production.
The tool is based on research data, and calculates the climate footprint of a production, and provides guidance for reduction of emissions.
It provides customized instructions for a green production, tailored to all professions, clients and others involved.
At the end of each production, the producer receives a climate report and a climate score.
What does it mean?
The tool provides you with an overview of the company’s annual climate footprint for production.
Your company will be better equipped for the upcoming statutory requirements for reporting and reducing emissions.
It gives the user a competitive advantage in the bidding and allocation of public funds.
Your company contributes to achieving the goals set in the Paris Agreement.
Why is it good for the cultural sector?
By concentrating the cultural sector around a verifiable measurement standard, we will for the first time get an overview of the industry's real climate footprint, and in the long run, achieve important emission reductions.
Why is it good for the cultural consumer?
It will give the cultural consumer an overview of the climate footprint of the cultural experience they enjoy.
It is helping the consumer exercise consumer power by opting out of those experiences with a high climate footprint.